Apple cider vinegar, made from the fermentation of apple juice, is used in a variety of industries, including nutraceuticals, cosmetics, and food service. Beyond its role in baking, it is also an effective preservative, helping to extend the shelf life of foods like pickles. The growing demand for apple cider vinegar is primarily driven by the food and beverage industry. Additionally, its health benefits, such as supporting the immune system, enhancing metabolism, and aiding weight loss, are contributing to the expansion of the market.
The global apple cider vinegar market is expected to reach USD 1,009.40 million by 2032, driven by increasing awareness of its health benefits, according to the Fortune Business Insights™ report titled “Apple Cider Vinegar Market, 2024-2032.” The market, valued at USD 619.43 million in 2023, is projected to grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2032.
Apple cider vinegar is recognized for its antimicrobial properties, which contribute to improved glucose and insulin levels, weight reduction, and decreased calorie intake. Growing awareness of these health benefits is driving market growth. The product is increasingly available in convenient formats such as vegetarian capsules, gummies, and powders, which are gaining global popularity. For example, Vermont Village offers ready-to-drink apple cider vinegar shots in single-serving packets, enhancing consumer convenience and boosting market expansion.
Prominent manufacturers are also capitalizing on this trend by offering products with specific labeling claims, such as non-GMO, gluten-free, organic, and vegan. Nature's Truth, for instance, provides vegan apple cider vinegar capsules that feature plant-based herbal ingredients. These capsules are advertised as vegan-friendly, gluten-free, non-GMO, and free from artificial flavors or sweeteners, further driving market growth.
Information Source: https://www.fortunebusinessinsights.com/apple-cider-vinegar-market-105136
The Presence of Key Players to Raise Demand in North America
During the forecast period, North America is expected to lead the apple cider vinegar (ACV) market. The presence of numerous producers in the United States is a major driver, as these companies continuously introduce new ACV products to the market, enhancing product acceptance. For example, Garden of Life launched a new line of apple cider vinegar gummies called Mykind in February 2021. The North American market was valued at USD 277.92 million in 2020.
The Asia Pacific region is also projected to capture a significant market share, driven by the entry of new competitors and innovative products. For instance, Goli Nutrition recently introduced ACV-containing gummies to the Indian market, contributing to the region's growth.
Providing Unique Products to Help Companies Develop Their Brands
Leading companies in the apple cider vinegar industry are actively innovating by launching new products and experimenting with diverse flavors and ingredients to improve taste and expand their consumer base. This strategy helps strengthen their brand presence. For example, Lost Coast Food Co. introduced three varieties of sparkling cider vinegar juice in May 2019. These products primarily consist of fruit juice with a small amount of ACV added.
Lead by Liquid Segment with Strong Application Support
The apple cider vinegar market is segmented by distribution channel, type, form, and region.
Molson Coors, a beverage company, buys Aspall Cyder Limited
In January 2018, the American beverage company Molson Coors Beverage acquired Aspall Cyder Limited to strengthen its cider portfolio. This acquisition is intended to enhance Molson Coors' presence in the UK's burgeoning premium cider market. By leveraging its expertise in marketing, logistics, and distribution, Molson Coors aims to support and expand its business across the UK using Aspall's renowned portfolio.